The American Hotel has been an Amsterdam landmark for more than 100 years. Now, following a few changes, the iconic property has become the Netherlands’ first Hard Rock Hotel. It was a logical choice, according to general manager Claire van Campen: “Music has always played a central part in the American Hotel’s history.”

The beautiful Art Deco building at Leidseplein has not only been receiving guests since 1902, it has also served as a central meeting spot for Amsterdammers. Many locals have stories of first dates or special celebrations at its iconic Café Americain. Understandably, some of these long-time patrons might be concerned about the adoption of the Hard Rock brand, but it’s a perfect match for the American Hotel, explains van Campen.

The building is a magnificent art nouveau creation. The founder of the original hotel, Cornelis Alidus Anne (CAA) Steinigeweg had helped establish a Dutch settlement on Grand Island, New York, hence the ‘American’ in the name. Designed by architect Willem Kromhout, today’s hotel is an expansion of the original 1880s Viennese Renaissance-style building, which was covered in symbols of Americana. Life-sized statues on the facade represent the five continents. The restaurant is famous for the American Bar, complete with Tiffany lamps.

Today the Hard Rock American Hotel Amsterdam is a must star destination hotel in the heart of Amsterdam.